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Everyone and their mama are “going iPhone” these days. Ralph Lauren, who is not strange to the mobile world, is following the hype by launching a free dedicated app for Apple’s handset users.
The application allows you to watch video highlights from the Fall 2008 runway show, go behind the scenes with the Backstage Pass photo gallery, look ahead to the Spring 2009 runway show, locate stores around the world, look at the artist at work through the short film “Portraits of a Collection.”
In a nutshell, it’s an iPhone optimized website turned application. You can’t buy stuff from the app, nor read those QR codes, which are featured in Ralph Lauren ads. Hopefully, they’ll bring these two important features in future releases. In the meantime, a simple visit to the designer’s website is more than enough.
[Via: MobileCrunch]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
