Disqus
AdMob, the mobile ad agency, has secured USD $15.7mn, which it will use to hire local staff in key markets, and also to add new languge interfaces. AdMob served 4.5bn ads in September 2008, and has announced its publisher network now includes more than 6,000 partners worldwide.
Apparently AdMob is the world’s biggest mobile ad network, and that has happened in just two years – all the more impressive when you consider the current economic conditions globally.
As I have said many times before, Mobile Ads are here, big time – better get used to them too, because chances are that going forward, you won’t be able to access content or info on the InterWeb without crossing them in one channel or another!
[Via: cellular-news.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
