DVB-H WILL succeed say analysts…
By Ben Robinson on Thursday, October 30th, 2008 at 4:32 PM PST In DVB-H, Research
TechRadar is reporting that some analysts have said that DVB-H Mobile TV could actually succeed! Yes, that’s what we like to hear!
Apparently Frost and Sullivan (a well-known research company) has published result of a survey saying that (a) DVB-H will become the standard by 2010, and (b) the industry will then be worth …. wait for it … £5.4bn!
Interestingly, they also say that it’s subscriptions that are going to bring the cash in – but here’s my thing – are people going to be comfortable with the “Mobile” model of paying monthly, or will they expect the (Ad-supported) “Free” viewing model they are used to with (at least) terrestrial TV….?
Well, I am sitting firmly on the fence with the likelihood of DVB-H succeeding, since there are a lot of disruptive technologies in the same space …
[Via: TechRadar]
Every time I fire up iPlayer on a PC, iPhone or N95 I’m reminded of how rapidly things change in the TV market. Personally, I don’t think DVB-H has any chance whatsoever of making it big in the UK or US.
How long before the Beeb are streaming HD via iPlayer? How long before all smartphones have 720p displays? Two, perhaps four years?
I am excited about DVB-H TV broadcasts.
Here is someone on youtube in Netherlands demonstrating watching DVB-H broadcast as a passenger in a car without any additional aerial on an N96.
It is a pity he does not get round to demonstrate the Freeview like TV Electronic Program Guide or the Tivo like functions.
http://www.youtube.com/watch?v=11LNHQ1Lw2Y
Looks like DVB-H TV broadcast logjam is starting to move with Austria, Finland, India, Italy, Netherlands, Switzerland and others already launched.
DVB-H launch schedule
http://www.dvb-h.org/services.htm