Sony Ericsson “Fanwalk” for MTV EMAs 2008…
By Ben Robinson on Thursday, October 30th, 2008 at 4:40 PM PST In Marketing, Mobile Advertising, Sony Ericsson
On the 29th of October, 100 of Europe’s toughest and craziest music fans will embark on the biggest FanWalk in music history, the Sony Ericsson (NYSE: SNE) FanWalk to the MTV Europe Music Awards ‘08. Together, they journey the 400 kilometres from London to Liverpool (October 29th to November 6th), to be at the MTV Europe Music Awards 2008!
For the biggest FanWalk in music history we searched for the toughest and craziest music fans in Europe. The lucky 100 were selected from 3000 die-hard applicants from all over Europe through a rigorous casting process in search of the most creative, passionate and dedicated music fans.
The road to Liverpool will be packed with adventure as we challenge the FanWalkers to prove why they are Europe’s biggest music fans. Watch them as they go through crazy hair-cuts, drastic make-overs and other exciting challenges to prove why they are Europe’s biggest music fans! One lucky FanWalker will also have the honour to get on stage at the MTV EMAs ‘08 to hand over an award to one of the esteemed music acts – what could be a greater honour for a true music fan?
Keep up with their progress ONLY at www.fanwalk.tv as our cameras track their every step. Watch the daily webisodes, explore the picture gallery and read the FanWalkers blog to get the latest news on the road to Liverpool.
Don’t miss out on the fun and adventure! Follow the FanWalkers on their journey on www.fanwalk.tv and you could also WIN great prizes such as cool Sony Ericsson music phones and accessories!
Sounds crazy doesn’t it, but you’ve got to give it to Sony Ericsson for innovative marketing campaigns – there is some serious advertising exposure going on there, and having been to previous events of theirs, I am sure it will be incredibly well-organised. Sony Ericsson rocks (literally) !!
