Microsoft Throws Down in Front of Apple Store in UK
By James Falconer on Saturday, November 1st, 2008 at 3:29 PM PST In Apple, Mobile Advertising, UK News
It looks like the ad/marketing battle between Microsoft (NSDQ: MSFT) and Apple (NSDQ: AAPL) isn’t going to get any better, any time soon. In the latest move, this time from Microsoft… The Redmond, Washington based company has set up what appears to be a booth outside the Apple store at Bullring, Birmingham in the UK.
Now, it isn’t simply just an informational booth… No, no, no! The booth actually lets you walk in, and record your own ‘I’m a PC’ video! What’s more, rumor has it that the booth will be staffed with Microsoft peeps in the coming days to help turn people off the Apple store and bring them back to the dark, er, Microsoft side.
This is one of those situations where things simply have to get worse before they get better. What do you think of this move? Gutsy? Stupid? Inappropriate?
[Via: BGR]
Anyone already owning a mac (like me!!) is not going to change back and anyone going to the store to get one could use the booth to vent their frustrations on Microsoft on the software and crashing issues and how things never work and how I used to spend “days” loading software!!, blimey i could use the booth too!!!