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Microsoft Throws Down in Front of Apple Store in UK

By: , IntoMobile
Saturday, November 1st, 2008 at 3:29 PM

It looks like the ad/marketing battle between Microsoft and Apple isn’t going to get any better, any time soon. In the latest move, this time from Microsoft… The Redmond, Washington based company has set up what appears to be a booth outside the Apple store at Bullring, Birmingham in the UK.

Now, it isn’t simply just an informational booth… No, no, no! The booth actually lets you walk in, and record your own ‘I’m a PC’ video! What’s more, rumor has it that the booth will be staffed with Microsoft peeps in the coming days to help turn people off the Apple store and bring them back to the dark, er, Microsoft side.

This is one of those situations where things simply have to get worse before they get better. What do you think of this move? Gutsy? Stupid? Inappropriate?

[Via: BGR]

About The Author

James Falconer

James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!

  • Lowey

    Anyone already owning a mac (like me!!) is not going to change back and anyone going to the store to get one could use the booth to vent their frustrations on Microsoft on the software and crashing issues and how things never work and how I used to spend “days” loading software!!, blimey i could use the booth too!!!