Fido to rebrand as discount carrier
By Dusan Belic on Tuesday, November 4th, 2008 at 9:37 AM PST In General, Rogers
Rogers (NYSE: RCI) Wireless’ owned Fido is about to be rebranded into a discount carrier. Not that they are already expensive or something, it seems like a marketing move to convince users to stay away from the likes of Telus (NYSE: TU)’ Koodo, Bell’s Solo Mobile and Virgin Mobile Canada. That being said, Fido is about to slash its prices and has already started advertising plans starting at CA$17.50 per month. In addition, they plan to increase their portfolio of entry-level phones, eliminate system access fees, and completely rebrand itself.
Honestly, I’m not sure how this will work, since on the the other hand they also carry the iPhone alongside Rogers. Will they dump Apple (NSDQ: AAPL)’s handset from their portfolio, or have everything Rogers has but the accent will be on low-end devices? Guess we’ll have to wait and see whether this strategy can fly or not…
[Via: Boy Genius Report]
You might want to check that logo — I know it was leaked on HoFo but the final version has a different colour scheme:
http://www.fido.ca/
Yeah, I wrote “colour” — I’m Canadian, eh?
Go eye….eh
Thanks for the heads up!
I like the new brand of Fido. And the new plan prices are ok, too. The website is much clean now, it will make navigation very clear. Perhaps they should have hired an internet marketing company to take care of the migration to the new website. Fido did one mistake w.r.t. their online presence. Fido doesn’t know 301 redirects is the article I wrote about the missing 301 redirect.