Disqus
Rogers Wireless’ owned Fido is about to be rebranded into a discount carrier. Not that they are already expensive or something, it seems like a marketing move to convince users to stay away from the likes of Telus’ Koodo, Bell’s Solo Mobile and Virgin Mobile Canada. That being said, Fido is about to slash its prices and has already started advertising plans starting at CA$17.50 per month. In addition, they plan to increase their portfolio of entry-level phones, eliminate system access fees, and completely rebrand itself.
Honestly, I’m not sure how this will work, since on the the other hand they also carry the iPhone alongside Rogers. Will they dump Apple’s handset from their portfolio, or have everything Rogers has but the accent will be on low-end devices? Guess we’ll have to wait and see whether this strategy can fly or not…
[Via: Boy Genius Report]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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