Sony Ericsson marketing rocks! Ivanovic and Dementieva play tennis on a desert island
By Dusan Belic on Wednesday, November 5th, 2008 at 4:17 PM PST In General, Sony Ericsson
To mark the start of the prestigious Sony Ericsson (NYSE: SNE) Championships in Doha, the Swedish-Japanese handset maker along with folks from WTA organized a special match, featuring tennis beauties Ana Ivanovic and Elena Dementieva.
The Serb and the Russian played on a replica tennis court, specifically built for the occasion. The match took place on Palm (NSDQ: PALM) Island in the middle of Doha Bay in the Arabian Gulf.
Commenting on the occasion, Sony Ericsson’s Aldo Liguori said: “We are committed to innovating and introducing unique activities in women’s tennis to continue to attract new fans and broaden the appeal of the sport on a global basis. It has been a great year for the Sony Ericsson WTA Tour and I hope through events like this we can attract more fans to the Tour and the exciting prospect of the 2009 season.”
All I can say is that Sony Ericsson’s marketing rocks… A shore video from the match follows after the jump.
[Via: Women's Tennis Blog]
there is no arabian gulf in the world.
the right name is PERSIAN gulf it has been it is and it will be.
I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign.
That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is.
Seriously, watch the ads and tell me you disagree with me: Routan Bust