Comments on: Sony Ericsson marketing rocks! Ivanovic and Dementieva play tennis on a desert island http://www.intomobile.com/2008/11/05/sony-ericsson-marketing-rocks-ivanovic-and-dementieva-play-tennis-on-a-desert-island.html Cell Phone News, Information, and Analysis Wed, 25 Nov 2009 21:54:25 -0600 http://wordpress.org/?v=abc hourly 1 By: StephanieInCA http://www.intomobile.com/2008/11/05/sony-ericsson-marketing-rocks-ivanovic-and-dementieva-play-tennis-on-a-desert-island.html/comment-page-1/#comment-322059 StephanieInCA Thu, 06 Nov 2008 17:22:12 +0000 http://www.intomobile.com/?p=29477#comment-322059 I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign. That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is. Seriously, watch the ads and tell me you disagree with me: <a href="//urbzen.com/2008/11/06/routan-bust/”" rel="nofollow">Routan Bust</a> I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign.

That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is.

Seriously, watch the ads and tell me you disagree with me: Routan Bust

]]> By: Paker http://www.intomobile.com/2008/11/05/sony-ericsson-marketing-rocks-ivanovic-and-dementieva-play-tennis-on-a-desert-island.html/comment-page-1/#comment-322038 Paker Thu, 06 Nov 2008 11:30:19 +0000 http://www.intomobile.com/?p=29477#comment-322038 there is no arabian gulf in the world. the right name is PERSIAN gulf it has been it is and it will be. there is no arabian gulf in the world.
the right name is PERSIAN gulf it has been it is and it will be.

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