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Apple working on own search engine or just a new search portal for iPhone?

By Will Park on Thursday, November 13th, 2008 at 1:03 PM PST In Apple, Applications, Developer, Rumors, iPhone, iPhone OS

Is Apple (NSDQ: AAPL) secretly working on developing their own search engine? Rumblings throughout the web, originating from TechCrunch, has Apple working to supplant the Google (NSDQ: GOOG) search engine that is currently integrated into both the desktop and mobile (iPhone) versions of its Safari web browser. Apple is apparently not satisfied with the current search engine experience that Google provides.

The rumor has some teeth, given Apple’s unique position to mine data from MobileMe users and the Cupertino-based company’s penchant for innovative and attractive interfaces. On the other hand, Apple doesn’t seem to be putting together anything resembling a search engine development team that they would need in order to play a game dominated by Google.apple logo Apple working on own search engine or just a new search portal for iPhone?

Interestingly, Google just recently revamped their iPhone-optimized search page for iPhone, iPhone 3G, and iPod Touch users. The new iPhone-optimized Google search page could be seen, in light of this new rumor, as a move by Google to try and appease Apple’s desire for a more streamlined and intuitive search experience.

So, just what is Apple doing? Another interpretation of the rumor could be that Apple is working on a new search engine UI that utilizes Google’s underlying search engine but displays the search results in a more Apple-esque manner. We may just see Apple rolling out a new search UI for its iPhone and iPhone 3G that boasts minimalist design, playful icons, and possibly multi-touch integration.

Stay tuned…

[Via: TechCrunch]

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One Comment on “Apple working on own search engine or just a new search portal for iPhone?”

  1. Adam Computes says:

    Regarding Googles new Voice Search voice recognition app for iPhone…. People don’t do research on an iphone. They do it on their desktop or notebook or UMPC. They might use the iphone voice search to find a restautant, but not a term paper. I found some voice search software named Tazti speech recognition that actually is a free download and performs voice searches of Google, Yahoo, MSN, Wikipedia, Amazon, eBay and many other websites on a PC desktop. It also lets me log into and navigate Facebook and Myspace by talking to my PC. Also lets me control my itunes music player by talking to my PC. It really works well on my UMPC and notebook with a headset microphone.

    Here’s their youtube demo video: http://www.youtube.com/watch?v=C1tt_aeIAM8

    tazti is a free download from http://www.tazti.com

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