Disqus
As mobile phone penetration rates steadily increase around the world, with smartphones leading the rush, advertisers are embracing the mobile space. The latest entrant into the mobile advertising game is Fring.
With Fring clients peppering mobile phones across the globe, Fring serves up instant message and VoIP calling services countless times per day. Fring has gained a strong following among iPhone, Symbian, and Windows Mobile users around the world, but has remained largely ad-free… until now.
In a bid to capitalize on all those eyes viewing Fring clients, Fring has announced a new advertising trial program that will splash banners across select Fring clients. The new monetization strategy will have Fring using advertisements to help avoid passing on costs to the user.
Says Fring:
We wanted to give you the heads-up, as you may soon see small clickable advertising banners in the fring chat window, beneath the chat itself. Clicking the ad will open your browser and take you to the advertiser’s site; you may even find extra special offers, cool promos & other nice surprises behind the click from time to time And, more clicks mean happy advertisers; and happy advertisers mean more resources for us to develop cool new stuff for you to play with in fring!
So, if you happen to see a new mobile advertisement in your Fring client, you might want to go ahead and give it a click.
[Via: TalkingMobile]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
