Disqus
Amobee Media Systems and Qualcomm have announced that they are partnering to enable Ads in mobile widgets, distributed by Qualcomm’s Plaza platform. Given the growth in popularity of widgets, this is potentially quite an impactful event for the Mobile Internet.
As we know, widget are (typically) mini-apps that have some kind of stovepipe task – be it say a calculator, clock, or weather. They can often take a data feed from the InterWeb, and this is where the Ads will be delivered and stitched in to the Widget’s operation.
Qualcomm’s Plaza platform has catalogs of mobile widgets for Mobile Operators – the Operators can then deliver personalized, connected, services to end-users on lots of devices. By integrating Ads from Amobee, Ad inventory can be pushed in to appropriate widgets, and measurement of success taken.
Hmm, what say we to this? I’ve not downloaded a ton of widgets to any of my devices yet (perhaps I need to get some Samsung and G1 goodness going down….) – but I’m not sure I’d want Ads populating them – having said that, both Qualcomm and Amobee are leaders in their respective areas, so I’d expect a good end-user experience – now where can I find me some Mobile Widgets….? 
[Via: MobiAD News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
