Juniper Research: On-portal betting to push mobile gambling wagers to $27.5 billion by 2013

A change in operator attitudes towards mobile gambling, user interface improvements and the gradual introduction of legislation permitting remote gambling in selected markets are among the key factors which are expected to push total annual mobile wagers to more than $27.5 billion by 2013, according to a new report from Juniper Research.

However, Juniper argues that, while EU intervention was having some impact on the liberalisation of Europe’s gambling markets, little progress had been made in the US market, where remote gambling services are still prohibited and will likely stay so until 2010 at the earliest.

The research company also found that mobile sports betting will comprise the majority of annual wagers over the next five years. On the other hand, mobile lottery services will also grow as they are being increasingly deployed in key Latin American and Asian markets, and will attain the highest adoption level of nearly 400 million users worldwide by the end of 2013.

Other findings from the report include:

• Global gross win from mobile gambling services will rise from just under $192 million in 2008 to $3.4 billion by 2013.
• In terms of total wager, Western Europe will remain the largest regional mobile gambling market throughout the forecast period, but the relative contribution of the UK will decline significantly with the deployment of more services in continental Europe.
• Gambling service providers should deploy text-based gambling services in developing markets to encourage mass adoption.

More information about Juniper’s report “Mobile Gambling: Casinos, Lotteries and Betting 2008-2013 (Fifth Edition)” is available from their website.