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So, Hitwise (the leader in online competitive intelligence) have been assessing which are the most searched-for mobile devices – and this is what they came up with:
The iPhone accounted for 5.8% of all mobile phone searches during October, and its popularity helped Apple achieve the accolade of being the most searched for consumer electronics brand in the UK last month. However, the so called ‘iPhone killers’ are tracking closely behind, with the Nokia N96, Sony Ericsson C905 and Samsung Omnia all increasing their share of searches in October. The popularity of Nokia’s N96, combined with the Finnish giant’s large back catalogue of phones, enabled the company to maintain its standing as the most popular mobile phone brand online, and 2nd overall brand behind Apple.
Mobile phones were also the most searched for consumer electronic products – so that puts the iPhone at the top of the top! In terms of hype it doesn’t surprise me one bit, though Vodafone have been having a good go with the Storm recently! It would be REALLY interesting to see how searches converted to sales, but that would probably require an algorithm so complicated that only uber-boffins could understand it!
[Via: Digital Mediawire / From: Hitwise Analyst Blog post by Robin Goad]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
