UK: O2 launches coverage in Glasgow Subway

O2 (NYSE: TEF) is spreading some festive cheer in Glasgow today, Monday 1 December 2008 when O2 customers travelling on the Glasgow Subway will be able to use their mobile phones underground for the first time.

To mark the launch of the underground network and to extend some Christmas spirit, a team of eight O2 ‘Angels’ will give away 2,000 tickets for the Glasgow Subway as random acts of kindness at the five busiest Subway stations where mobile access will be available: Buchanan Street, St Enoch, Partick, Hillhead and Govan.

The launch of the mobile network coincides with the busiest time of year when Christmas shoppers and revellers will descend on Glasgow, the UK shopping capital, outside London. O2 is the first mobile phone operator in the UK to utilise its multi-user distributed antenna system to enable mobile phones to work underground.

O2 is also highlighting how access to the mobile network on the Subway will bring personal safety benefits, particularly over the busy festive period when there are more parties and nights out. Travellers can phone or text friends and family to alert them to their arrival time, to give them peace of mind of their safety and to make social arrangements easier.

Footnote: This has GOT to be a good thing - even if it’s just for the safety perspective. Another round of applause for O2! My my my they have been busy bees today for news….! (see here and here)

[Via: O2 mediacentre]