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O2 is spreading some festive cheer in Glasgow today, Monday 1 December 2008 when O2 customers travelling on the Glasgow Subway will be able to use their mobile phones underground for the first time.
To mark the launch of the underground network and to extend some Christmas spirit, a team of eight O2 ‘Angels’ will give away 2,000 tickets for the Glasgow Subway as random acts of kindness at the five busiest Subway stations where mobile access will be available: Buchanan Street, St Enoch, Partick, Hillhead and Govan.
The launch of the mobile network coincides with the busiest time of year when Christmas shoppers and revellers will descend on Glasgow, the UK shopping capital, outside London. O2 is the first mobile phone operator in the UK to utilise its multi-user distributed antenna system to enable mobile phones to work underground.
O2 is also highlighting how access to the mobile network on the Subway will bring personal safety benefits, particularly over the busy festive period when there are more parties and nights out. Travellers can phone or text friends and family to alert them to their arrival time, to give them peace of mind of their safety and to make social arrangements easier.
Footnote: This has GOT to be a good thing – even if it’s just for the safety perspective. Another round of applause for O2! My my my they have been busy bees today for news….! (see here and here)
[Via: O2 mediacentre]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
