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AT&T and human-powered search engine ChaCha announced a strategic agreement, under which ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).
In addition, the two companies also will work together to further enhance ChaCha’s free mobile-answers service and “explore opportunities in both text and voice ad-based services.”
Both parties seem satisfied with the deal, but naturally it’s a bigger deal for ChaCha, which CEO, Scott Jones called this a “groundbreaking venture” for ChaCha.
“We will now be able to combine our efforts and enhance the service for our users and advertisers who want to reach this coveted young demographic with relevant and targeted SMS advertising,” he added.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
