Cell Phone News

Mobile email very popular, says survey by SEVEN

By Ben Robinson on Sunday, December 7th, 2008 at 3:04 PM PST In Messaging, Research

seven logo Mobile email very popular, says survey by SEVENMobile email company SEVEN just completed of over 1000 mobile email users world wide – over 300 in Europe. The research provides intriguing insights into how and why subscribers are using different types of messaging on mobile devices.


Key insights from the survey included:

  • Mobile email is being used even more than SMS or voice mail on wireless devices by SEVEN subscribers.
  • 12-key devices are being used as much as full key boards for email in Europe
  • Mobile email is being used for personal email even more than business
  • The lines between personal and business lives are blurring for mobile email users
  • Daily use of mobile email is high – 93% say they use it every day
  • Mobile email makes them more productive and reduces stress

Interesting, wouldn’t you say? My Moby email usage has crossed Nokia (NYSE: NOK), RIM, and Apple (NSDQ: AAPL) platforms of late – and I’m still looking for one that does exactly what I want, and, is stable.

SEVEN is the mobile messaging software behind 3UK, Telefonica (NYSE: TEF), Orange and many other European carriers. SEVEN powers mobile messaging for over 130 service providers worldwide and over 450 devices. What makes SEVEN different is they enable a very user friendly true push mobile messaging solution on a wide variety of mass market phones.

As you can see SEVEN, are the email enabler of choice for a number of OpCo’s – which to me gives the report both validity and weight of importance. Most interesting stat overall is the stickiness of Mobile email amongst those that do use it – 93% using it every day! And who said Operators were concerned about being bit pipes? With a decent volume of that data ticking away, they should be sitting pretty on a money pile!

If you want to see more of what SEVEN are about, check out their site here.

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