Nokia’s Vertu to start MVNO operation, open flagship store in Japan
By Dusan Belic on Thursday, December 11th, 2008 at 1:00 PM PST In Announcements, DoCoMo, Nokia
So this is the kind of MVNO deal Nokia was preparing for Japan. Their luxury arm, Vertu, announced that they have signed an MVNO deal with NTT DoCoMo (NYSE: DCM) to provide communication services to Vertu customers. Beginning from Q2 2009, Vertu will start operating its service under the name VERTU Club.
In addition, Nokia (NYSE: NOK)-owned company also said they’ll open its first Ginza Flagship Store in Japan, where interested customers will be able to pre-order handsets and get them delivered once VERTU Club goes live. Moreover, impatient customers (those that can’t wait for VERTY Club) will be able to buy select unlocked Vertu phones — including Ascent Ti, Ascent Ti Ferrari and Signature models.
Japan’s Vertu Ginza Flagship Store will be the company’s 19th store in the world to be directly operated by Vertu.
