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Motorola AURA Now Available

Categories: Devices, Motorola, New Hardware
By: , IntoMobile
Friday, December 12th, 2008 at 8:20 AM
Motorola AURA

Motorola AURA

For those with a few grand kicking around, Motorola’s latest foray into luxury handsets, the Motorola AURA, is now available for $1,999.99. What makes this thing so freakin’ expensive?

  • World’s first 16 million color, circular display with 300 dpi resolution
  • Scratch-resistant 62 carat lens
  • Stainless steel housing with chemically etched textures and patterns
  • Swiss-made main bearing, which serves as the foundation allowing the blade to rotate with seamless precision
  • Custom-engineered rotating mechanism which has 130 precision ball bearings that drive the assisted-opening blade
  • Gears composed of Rockwell 50-55 hardened steel, protected with the same coating used in high-performance racing engines
  • In total, 700+ individual components comprised of features including up-scaled, nickel-chrome-plated exposed screws
  • Mirror polish finish with PVD coating, the same used when making luxury watches
  • Aluminum keypad

For some, the design might be a little too tongue-in-cheek, but personally, I think the layout is very distinctive, and the circular screen is a very nice twist on traditional cell phones. Technically it’s nothing fancy – unlocked, quad-band EDGE, 2 megapixel camera and 2 GB of internal memory, but for the fashion-conscious, this seems like a viable alternative to Vertu.

About The Author

Simon Sage

Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.

  • http://www.motoask.com Motorola Atrix

    worldwide, the economic crisis has hit every body. Why in the world
    would Motorola, who has been struggling greatly for the past few years
    themselves, make such an outrageously priced cell phone? Wouldnt it make
    more sense for this company especially to divest their time and
    resources into building a practical priced nice handset to try and gain
    some of their consumers back from other companies.