Player X partners with AdMob for Games + Ads

Player X has announced a partnership with Mob-Ad form AdMob (!), based on the Player X “100% Mobile games portal”.

Now I’ve posted on Player X’s games before, and how good they – so it’s good to see them doing a deal that will help drive them forward – and who better than AdMob, who have been making waves in Mobile for a while now…

Player X will be advertising across AdMob’s global network to drive traffic to the portal, which has so far been launched with O2 (NYSE: TEF) in the UK. The company’s publisher partners will be able to track conversions from their advertising campaigns.

I wish both companies all the best for ‘09 – it’s deal like this that are going to be the make or break of many companies this coming year….

[Via: PocketGamer.biz]