O2UK launches “Litmus” Application Store

Pocketgamer.co.uk is reporting that O2 (NYSE: TEF) has launched it’s Litmus platform in the UK – basically an Applications tore that lets developers upload Apps and then get feedback from users.

You might think this sounds familiar, and it probably does – following Apple (NSDQ: AAPL)’s launch of their iTunes App Store a while back, quite a few service providers and Operators have come to the fore with their own offering. O2’s aproach is typical of the Telefonica (NYSE: TEF)-owned OpCo – wait and see, followed with a quality service launch.

The store currently supports WinMo, Symbian (S60), Java, Flash, BBerry Apps, and a bit of Linux for good measure! As per most of these stores, there are a variety of categories you can choose Apps from, and a selection of costs, depending on the App.

Probably the only App-type significant in it’s omission is/are the iPhone Apps – but of course we know they come via iTunes right now. Whether O2 will be able to work some magic for a distrib deal remains to be seen…..

If you want to check out the O2 Litmus, you can do so here.

[Via: pocketgamer.co.uk]