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One pretty phone... the Motorola Aura
Well we’ve seen a monster of an expensive device appear in the last month or so – the Motorola Aura. It’s somewhere between £1300-£1600 in the UK at the moment, and that is one good-size kick in your wallet. But my question is at the moment, is anyone able (apart from Football players) to buy these uber-bling items?
I had an experience last year with a “premium” device – Nokia’s 8800 Arte – which was at the time pretty much the most expensive device they had (until the Carbon Arte came along!). It was a nicely-machined device, but the functionality wasn’t amazing. In the end (ironically), the hardware developed a fault within a couple of weeks, and I returned it. But had it not gone wrong, I’m not sure I would have been comfortable owning a very shiny & expensive piece of metal with a GSM radio in it!
Since then, the credit crunch has truly crunched on people, and so where as before we might have ‘splurged’ out on a premium device on credit, now that avenue has warning bells flashing all around it.
So, IntoMobile readers, do you have any idea who is buying these ‘premium-aesthetic’ devices? People with lotsa cash? More cash than sense? Or something else maybe I haven’t considered….?!
That Motorola Aura does look nice though! 
You can find out more about the Motorola Aura at it’s website here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
