Cell Phone News

UK: The best adverts on TV

By Ben Robinson on Sunday, January 18th, 2009 at 1:13 AM PST In Mobile Advertising, UK News

The gogglebox - an excellent way to receive ads in to your brain.

The gogglebox - an excellent way to receive ads in to your brain.

So again, I like to write posts occasionally that are a little more off the beaten track – in this case, I am posting about my fave TV ads of recent times. This has nothing to do with Mobile you might think – but you’d be wrong – read on….

In reverse order, and coming third:

3rd: Nissan Qashqai
Some seriously good CGI, and a link to skateboarding, see this funky little ad rocket in to my top three ads. Innovative, neatly done, gets the subliminal message lodged in your head. Check it out here
2nd: Volkswagen Golf
Is it weird that two out of my top three ads are from car manufacturers? Maybe, maybe not. Anyway, Volkswagen’s superb martial arts ad, with some great skills, and neat moves, comes in heavy at number two. Check it here.
1st: T-Mobile (NYSE: DT)
So the last two ads panelled the CGI computing power of a few ad agencies I’m sure – but this ad wins by it’s simplicity. Using the medium of FlashMob (a party arranged via Mobile in an unspecified location, and in an impromptu fashion), T-Mobile’s Ad agency took it one stage further when they took over a train station using the power of music. This was done live, with a number of “planted” dancers – watch as more and more of them join in, in what has to be one of the most original ads in ages – remember, this was filmed live, on an unsuspecting public! Check it here.
And if that weren’t enough, here are some links to the associated videos for T-Mobile’s setup of the gig:
Public Reactions
Teaser
Rehearsal

So once again, Mobile rulez :-)

[All videos via YouTube]

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