Disqus
Hmm, I am beginning to really like writing ‘lists’ of top 5′s and top 3′s, so here goes another – the top three (recent) films for Mobile device product placement – let’s see if you agree! Of course the pinnacle of product placement IMHO is the Nokia 5110 Banana phone in the Matrix, but, here are three more recent ones you might not have considered….
(in reverse order….)
3rd: Casino Royale / Quantum of Solace – various Sony Ericsson products!
Notwithstanding the other devices appearing in the films, in Casino Royale Bond was ‘officially’ using a Silver K800i, and then in QoS, it was the C905. Also, in both films, the operating system on the devices had been swapped out with the magic of CGI, and we had some uber-cool secret O/S that British Intelligence cooked up…..!
2nd: Cellular – Nokia 6600
This mobile-related film (the clue is in the title) had Kim Basinger and Chris Evans (no, not the ginger TV presenter, the one in Fantastic Four) had the diminuitive Nokia 6600 (one of the original Series 60 devices) in it, with a battery life that seemed… extraordinary! Amusingly, Chris Evans actually holds up a phone store to get a charger midway through the film – but then we’ve all done that, haven’t we 
1st: Mission Impossible 3 – Nokia N92
But why is MI3 number one you ask? Well, let me tell you. In the last 10 mins of the film, Cruise (Tom) escapes from his captors, and grabs an N92 from one of the enemies (I think). He then dials Simon Pegg (well the character Simon Pegg is playing), and gets directions to where his fiancee is…. however the reason I have it number one is because the N92 is a BIG handset – and I mean REALLY big – so to see Tom Cruise sprinting along the streets of Shanghai with what looks like a frying pan clamped to his ear really amused me – but then kitchenware has always cracked me up 
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
