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Yep, apparently China’s Mobile games market is worth $188m, and will grow to $461m by 2010!
The report from “Research and Markets” pinpoints some pretty decent numbers, but I have to say, compared to the amount of people in China, the revenue is a relatively low amount.
I read a report the other that said that there are now as many Internet users in China, as there are people LIVING in the whole of the US! The figure was something like 300m if I remember correctly. Now, given that 1/6 of the world’s population is in China, you can see the remaining potential for growth.
If we also bear in mind that the rollout of 3G service is now going to occur apace, it can only mean that gaming is going to explode as things like multiplayer start to become popular – even basic download times for purchasing games (i.e. the ease of purchase) are going to get much better.
Expect BIG numbers for Mobile gaming in China within 5 years!
[Story via: Mobile-Ent.biz / Image via: Forum Nokia]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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