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PlayMesh out with iMafia, social game for the iPhone

Categories: Applications, iPhone,
By: , IntoMobile
Tuesday, January 27th, 2009 at 1:52 AM

A company called PlayMesh announced their plans to bring the power of social gaming to the iPhone. Their first title is already available through Apple AppStore and it’s graphically-enabled asynchronous massively multiplayer online role-playing game (MMORPG) called iMafia.

From the official release:

Players do quests and compete with other real players to be the best mafia in the underworld. Games similar to iMafia are found to be especially popular with the Facebook and MySpace audiences, taking the tenth and eleventh game spots on Facebook and the first and second overall spots on MySpace applications. Additionally, iMafia has an engaging graphical interface, a full-fledged social network, free SMS text sharing, and a never before seen twist on purchasing virtual goods.

PlayMesh also said that iMafia is a test-bed for the backbone of their API of social features that they plan on releasing at a later date. Among the features in the works include: leaderboards, challenges, newsfeeds and innovative sharing mechanisms through text messages, microblogging platforms and social networks.

Furthermore, iMafia is launching alongside the first virtual goods platform for the iPhone. Players get virtual goods by downloading real premium games through the AppStore.

The company’s CEO, Charles Ju, said: “The difference between our virtual goods store and those traditionally found online is that we encourage players to download fun games with real value instead of coercing them into useless subscriptions or credit cards. We feel that this is a triple-win situation because premium game developers get more downloads, casual game developers can monetize their free games, and Apple gets a cut of each transaction. This has never been done before and we are excited to show everyone how it works.”

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

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