AdMob goes Android, too
By Dusan Belic on Wednesday, January 28th, 2009 at 2:37 AM PST In Android, Announcements, Mobile Advertising
After virtually conquering the iPhone app market (there are 450 iPhone apps in their network), AdMob is joining the Android wave. The company launched their first advertising unit for Android applications, enabling developers to monetize their work on Google (NSDQ: GOOG)’s mobile platform.
AdMob’s new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions such going to the Android Market to download an application.
And the first developers are already on board — including AccuWeather, Jirbo, and TapJoy.
Commenting on the announcement, AdMob’s Ali Diab said: “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetize their applications on this fast-growing device platform.”
