Disqus
No company can ignore mobile and sandwich chain Subway is not an exception. The company has launched a service called Subway Now to allow New York City residents to make sandwich orders via text message. In order to use the service, users need to register on a special website where they should enter their credit card information, address, as well as make list of their favorite sandwiches. Afterwards, ordering is as easy as sending the word “menu” to Subway’s shortcode. They reply back with a list of predefined favorites and after another reply on user’s part with the sandwich number they want, Subway Now responds with a text confirmation and pickup time. It may sound kinda complicated, but it’s quite simple, taking only two text messages for ordering.
This doesn’t mean there’s a delivery involved in the process. As I just mentioned, there’s a pickup time, meaning that you’ll still have to visit local Subway (the reason why you need to enter your address) to grab the sandwich. The benefit is in skipping the queue!
The service is free and is getting more popular with the day. As a result, I would expect to see Subway launching the service in other metro areas in the near future…
[Via: Springwise]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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MARIO E. LUGO
