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Yep, I voted this one number one in my top three ads – but it seems that the popularity of the Ad has exploded on YouTube! Apparently, it has has 5.5mn hits since it was released last month.
The Ad is part of what I would imagine is a series of ‘Life’s for Sharing’ brand statements from T-Mob – and features a slowly growing amount of dancers who were secreted in the station, and grew and grew (pre-arranged) as time went on. Seriously, if you haven’t seen it, you should do! Check it out here.
According to Mobiletoday.co.uk:
T-Mobile claimed that the ad is the most viewed sponsored channel of all time in the UK, and 25th in the world. The three-minute advert, which was created by advertising agency Saatchi & Saatchi, was first aired in full during Big Brother on 16 January and took up the entire commercial break.
So again, check the Ad out – it’s really quite heart-warming 
[Via: Mobiletoday.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
