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According to Mobile Today, Vodafone had a recent annual meeting at it’s HQ in Newbury, UK – where it told all the handset vendors it was consolidating its range. Standardisation of service and UE (user experience) was also intimated apparently.
Vodafone have always required customisation from vendors – both on the hardware, and (especially) the handset SW (user interface) – but it seems for more work they want to pay less too.
Consolidation can always seem like a good idea, and a great way of reducing business service costs – but consumers do like a variety – and moreover, segments in the market have very different needs. If fewer platforms and form-factors are available, surely variety drops away? Time will tell….
[Via: Mobile Today]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
