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Canadians Prefer Their Mobile Phones on Valentine’s Day

Categories: Virgin Mobile
By: , IntoMobile
Wednesday, February 11th, 2009 at 12:09 AM

Pamela or Palm Pre?

What would you rather do, hold the hand of your significant other, or hold onto your mobile phone? Seems like a no-brainer, right? The folks at Virgin Mobile Canada conducted a survey on February 4th and 5th of last year (no idea why these results are only coming out now). They asked 1,000 random people aged 18 to 34 what they would prefer: holding the hand of their partner, or holding on to their mobile device. The results were surprising.

56% of the Canadians surveyed said they would rather hold their mobile phone. Another 40% said they would give up their Valentine before their phone. Finally, 52% of people surveyed said that their mobile is with them all of the time.

Virgin Mobile’s CMO Nathan Rosenberg commented:

“Clearly, people have a deep love affair with their mobile phones, especially younger Canadians, and this survey shows just that… Virgin Mobile is happy to report that love is still alive, despite the deep bond that some people have with their mobile phone so we don’t think there is any reason to be jealous on Valentines Day.”

I realize 1,000 is a somewhat small sample group, but still… Those are some interesting results. What would YOU prefer?

[Via: MobileSyrup]

About The Author

James Falconer

James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!

  • Steve

    I would go for my partner rather than gadgets.

  • Marnie Campbell

    Hi James,

    Thanks for posting the news of the Valentine’s Day poll release we issued for Virgin Mobile yesterday.

    Just wanted to inform you that the survey is indeed new news as it was conducted Feb 4-5, 2009, not 2008. We have corrected our materials and your original source, MobileSyrup, did as well.

    Thanks again,
    Marnie