Disqus
Netxcell Systems is a new entrant to the mobile marketing space — or at least I haven’t heard about them before. Their newly launched Ad-Junction is touted as “an advanced SMS/mobile advertising platform,” designed to provide advertisers with a scalable and dynamic means to target customers, while providing publishers and advertisers a method for collaborating on advertising campaigns.
Although there’s nothing new to SMS marketing, Netxcell argues that their Ad-Junction platform adds scalability to the mix, as well as the ability to dynamically change the ads to ensure evolution of the messaging to the targeted audience. Additionally, and here’s the real twist, Ad-Junction has a web-based component that enables both sides to coordinate on campaigns. Publishers construct and manage their programming, while advertisers monitor available programming and broadcasts for content that match their message requirements for their product, service or brand.
When synergies are found between programming and their advertising messages along with dynamic changing to the messaging, they orchestrate a joint campaign via the Ad-Junction interface.
Sounds interesting and as something that could be beneficial for all the parties involved in this tough economic times we’re in… More information is available from Netxcell’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
