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O2 launches O2 Academies with big name acts

Categories: Events, O2
By: , IntoMobile
Wednesday, February 11th, 2009 at 1:53 PM

o2academyCompleting my trio of O2-related stories this fine day:

O2 are having a launch party for the O2 academies, in support of the War Child Brits after Party. I’ll let them explain:

Brixton Academy. Islington Academy. Shepherd’s Bush Empire. Now we’re part of it. To launch the O2 Academies, we’re supporting the War Child Brits after party. Coldplay and The Killers will be on stage. It’s at the O2 Shepherd’s Bush Empire on 18 February. You’re on O2. So you could be there. For a chance to win one of 70 pairs of tickets, sign up at o2.co.uk/launch. Tell your friends about it and you could win VIP tickets or one of 500 ‘War Child: Heroes’ albums.

You’ll note above that I’ve highlighted the key requirement here – that you are on O2 – but if you are, then happy days!

In case you are wondering what the O2 academies are, it’s basically O2 extending it’s partnership with the live music company called “Live Nation”. Live Nation/Academy Music Group (AMG) venues have been renamed as O2 Academies (there are a whole host of ‘em).

O2 customers will obviously have priority access to the venues (up to 48 hours before they go on general release), and there will be O2 tech in-venue, with mobile ticketing and NFC technologies making a showing. The new venues include Brixton, Birmingham, Bristol, Glasgow, Liverpool and Newcastle.

If you are on O2 and wanna get in on the launch party action, go here.

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.