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According to ABI research, the approaching switchover to all-digital TV broadcasting in major countries will create an unprecedented opportunity for the mobile TV market. Although mobile TV was pioneered in Japan and South Korea, following the switchover traditional and mobile TV broadcasters and carriers in many regions will launch mobile TV services that are set to attract over 500 million viewers by 2013.
ABI Research’s senior analyst Jeff Orr argues that mobile TV viewing will not solely be on mobile phones, but also on MIDs and automotive infotainment systems. “I believe that once the content is available and the services launched, mobile TV will enable more classes of mobile devices that are ‘natural fits’ for mobile entertainment,” he added.
Apparently mobile TV adoption will bring benefits to all the parties involved — including content developers and providers; device vendors, especially MID and handset OEMs; and service providers. In addition, multimedia and security software, semiconductor and network infrastructure vendors are also expected to gain from mobile TV.
ABI Research believes the timing of the market’s emergence is good. As 2009 progresses, signs of economic recovery may emerge, and allow the fledgling industry to establish a foothold before the holiday shopping season… More information about ABI Research’s study “The Mobile TV Market” is available from their website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
