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Mobile marketing and content services technology provider Velti and ad-supported mobile operator Blyk have partnered to launch the new Blyk content portal called “On Blyk.” Built primarily on messaging, the new service is already available to Blyk’s UK customers.
Here’s how “On Blyk” works (from the press release):
The new portal acts as a conduit for Blyk members interested in content from relevant brands or lifestyle choices; which moves away from the traditional mobile portal business model.
On Blyk enables content providers to host their content and then align pricing and promotional activities in line with their objectives. Content spanning areas such as video, chat, wallpapers, games and ringtones are delivered through On Blyk, from established providers including Player X, Saffron Digital and Jumbuck, amongst others.
In a nutshell, Blyk provides the user base, while Velti gives its Mobile Marketing Platform (MMP) to deliver targeted content to the operator’s 16-24 year old customers. We’ll see how that works in the real life…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
