So it’s not just the deal with LG GyPSii has announced. The popular mobile social location-aware network also launched the GyPSii OpenExperience API (OEx), the all-inclusive platform for incorporating “location-based social networking functionality into embedded mobile clients and applications.”
From the press release:
OEx supports a whole new “user experience” on mobile devices, as seen on the iPhone and other new user experience based mobile platforms. OEx allows GyPSii partners to enhance their own products and services with the rich location-specific features, content and community of the GyPSii mobile social network. In using the API, partners can leverage GyPSii’s vast international infrastructure and immediately offer new services to their customer base.
Moreover, OEx API prides itself with complete flexibility on how GyPSii is integrated into other devices and apps. In that sense, interested partners can integrate anything from a single “create a piece of geo-tagged content” or “friend finding” feature, to a full social networking experience all with the location-based ads.
I always liked GyPSii and their work. Their latest move is the right way to go. By opening the platform, interested parties can drive GyPSii’s usage forward, or at least I hope so…