Comments on: Truphone announces Truphone Local Anywhere to make calling cheap worldwide http://www.intomobile.com/2009/02/19/truphone-announces-truphone-local-anywhere-to-make-calling-cheap-worldwide.html Cell Phone News, Information, and Analysis Mon, 23 Nov 2009 06:13:41 -0600 http://wordpress.org/?v=abc hourly 1 By: DJ` http://www.intomobile.com/2009/02/19/truphone-announces-truphone-local-anywhere-to-make-calling-cheap-worldwide.html/comment-page-1/#comment-330665 DJ` Thu, 19 Feb 2009 15:08:51 +0000 http://www.intomobile.com/?p=40257#comment-330665 it looks like truphone discovered the power of the press release, they found out that they can actually make news without the need to release anything. It goes like this: 1. Send out a press release about product X 2. Wait for it to catch the media's attention 3. Do not release this product 4. Sent apologetic messages on twitter... no one reads it anyway 5. Ignore your user In other word - since the new CEO walked in, all they do is issue press releases instead of taking care of their Nokia users. Good. We've been there forever but now there are other things to do. ok, gotch. it looks like truphone discovered the power of the press release, they found out that they can actually make news without the need to release anything.

It goes like this:

1. Send out a press release about product X
2. Wait for it to catch the media’s attention
3. Do not release this product
4. Sent apologetic messages on twitter… no one reads it anyway
5. Ignore your user

In other word – since the new CEO walked in, all they do is issue press releases instead of taking care of their Nokia users.
Good.
We’ve been there forever but now there are other things to do.

ok, gotch.

]]>