Disqus
Another company is joining the promising mobile advertising space. It’s called Jinny Software and it used Mobile World Congress to launch its “fully-managed mobile marketing and advertising service.”
The main idea here is to provide advertising from the agencies to the operators as a managed service and to share the revenue earned with operators. As a result, there’s no need for operators to incur the up-front CAPEX required to build and implement the solution. Jinny manages relationships with the advertising agencies and brands, and invoices the parties for the campaigns run across the platform.
The new service is designed to manage almost every aspect of a mobile advertising campaign for both the operators and advertisers. Some of Jinny’s service features include:
- Commercial functions like payment, reconciliation and settlement
- Campaign design and reporting
- System integrity – campaign monitoring, database management, hardware monitoring, report management and interface monitoring
- Network integration – campaigns can be run over SMS, USSD, MMS, WAP or HTTP delivery channels.
Finally, to make things even more appealing to the operators, Jinny mentions its already established ad agency relationships globally… More information is available at Jinny Software’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
