PointRoll iPhone-izes its rich media advertising offering
By Dusan Belic on Sunday, February 22nd, 2009 at 3:45 PM PST In Announcements, Mobile Advertising, iPhone
Rich media advertising provider, PointRoll, announced expanded distribution partners to run its rich media ads on the Apple (NSDQ: AAPL) iPhone. Among the web publishers involved are such website as ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY — which in total should deliver over half a billion impressions each month on the iPhone.
According to PointRoll’s press release, their technology permits advertisers to reach users with interactive content such as video, data collection, send to a friend, tap to call and more. This is all done without requiring the iPhone user to download any applications, yet many of the features from the desktop/computer environment still apply…
More information about PointRoll’s offering can be found on their website.
