Report says Americans watching more TV than ever!
By Ben Robinson on Tuesday, February 24th, 2009 at 4:07 PM PST In Research, The Digital Life
TMCnet have got an interesting story up, based on some research that was done by the Nielsen company. The thrust of the research is that Americans are watching more TV than ever – and doing across “three screens” – namely TV, Computer (InterWeb), and Mobile.
Now of course, we could assume that the percentage of mobile viewing is lower compared to the more traditional TV, and the ever-pervasive InterWeb – but the point is made that the screen chosen depends on a number of factors – like convenience, quality, and access.
For those that are constantly on the move, or that don’t have access to TV easily, suddenly mediums like WiFi and 3G become viable channels – at least that’s what most in the industry subscribe to. Personally I’d like to see a really large-scale study done on this – 99% of the data I’ve seen from research uses sample groups that are just too small to be meaningful.
At any rate, one thing’s for sure – our friends over in the US are watching a ton of TV!
If you would like to read the TMCnet article in full, click here.
[Via: TMCnet.com]
Things that make you go HMMM , well I can honestly say that I’m not one those many Americans wasting my time watching tv although with the unemployment numbers rising I’m going to take a SWAG and say that there will more watching regardless of the medium, I can say that if I didn’t drive a lot and instead sat on a bus/train/airplane I would be of the ones using my phone to view tv. I have two phones on of them is a Voyager with mobile tv on it and during the college football season I was able to watch a game that otherwise i would have’d missed due to mall Christmas shopping . btw the other phone is a Storm 9530