Siano launches lowest cost receiver chip for multi-standard mobile / portable DTV
By Ben Robinson on Tuesday, February 24th, 2009 at 3:54 PM PST In Announcements, Mobile TV
Siano Mobile Silicon has announced the launch of a new low-cost multi-standard mobile TV receiver chip, the SMS1140.
As some of you may remember, I’ve talked about the moves that Siano are making in the field of Mobile TV (here and here), so this new release builds on existing (sizeable) momentum.
Offering a substantial price reduction compared with all existing market solutions, the new SMS1140 supports the major global MDTV broadcasting standards of DVB-T, ISDB-T and T-DMB.
The SMS1140 heralds a new era in affordable MDTV chip solutions, opening up new market opportunities within the consumer electronics industry, particularly given the rising demand for mobile TV convergence amongst PC makers, navigational device manufacturers and other entertainment device suppliers.
Alon Ironi, CEO of Siano, commented, “So far the reality in portable TV has been such that device makers either had to compromise on cost and get a quality receiver chip, or compromise on quality and pay less. The SMS1140 combines both state-of-the-art reception quality of the 3 most popular DTV technologies worldwide, at a ground breaking price, opening up new commercial opportunities for mobile TV within the consumer electronics industry.”
Sounds good doesn’t it – we’ve just got see this chip getting mass-adoption, and you never know, with some other Mobile TV growth factors (of which I’d count investment in network as top), then we might just see it gain critical mass!
[Via: Siano]
