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Siano Mobile Silicon has announced the launch of a new low-cost multi-standard mobile TV receiver chip, the SMS1140.
As some of you may remember, I’ve talked about the moves that Siano are making in the field of Mobile TV (here and here), so this new release builds on existing (sizeable) momentum.
Offering a substantial price reduction compared with all existing market solutions, the new SMS1140 supports the major global MDTV broadcasting standards of DVB-T, ISDB-T and T-DMB.
The SMS1140 heralds a new era in affordable MDTV chip solutions, opening up new market opportunities within the consumer electronics industry, particularly given the rising demand for mobile TV convergence amongst PC makers, navigational device manufacturers and other entertainment device suppliers.
Alon Ironi, CEO of Siano, commented, “So far the reality in portable TV has been such that device makers either had to compromise on cost and get a quality receiver chip, or compromise on quality and pay less. The SMS1140 combines both state-of-the-art reception quality of the 3 most popular DTV technologies worldwide, at a ground breaking price, opening up new commercial opportunities for mobile TV within the consumer electronics industry.”
Sounds good doesn’t it – we’ve just got see this chip getting mass-adoption, and you never know, with some other Mobile TV growth factors (of which I’d count investment in network as top), then we might just see it gain critical mass!
[Via: Siano]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
