Video of Alcatel-Lucent’s Enhanced Reality

Yet another gem found whilst cruising through my photos of Mobile World Congress was this clip showing Alcatel-Lucent (NYSE: ALU)’s Enhanced Reality, which is still in its early stages. By initiating a video call through the service, video content can be superimposed onto real-world objects viewed through your phone’s camera. Two U.S. carriers are sniffing around the project, although no announcements have been made as of yet. It’s vaguely reminiscent of Nokia (NYSE: NOK)’s Point and Find object recognition software shown off at CES, but I think Alcatel-Lucent’s offer has the potential for more pizazz. Point and Find will certainly be useful if it see the light of day, but simple links to relevant information lack the wow factor that will rope in early adopters.