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According to Mobile Today, Vodafone has made catching O2 it’s number one priority!
For those of you that are less familiar with the UK Mobile Operator scene, it’s a fairly lively one – with 5 actual Network owner operators, and then a number of MVNOs, the battle for pricing, devices, and service is always quite fierce.
“Three” (Hutchison 3G) in recent times have been offering content and tariff bundles that are screamingly good in price, and T-Mobile’s Web n Walk offering (with unlimited net access) has proved popular too. O2 has led the way in terms of marketing (The O2, The iPhone, England Rugby….etc!), and then for me, it’s just Orange and Vodafone that have been “doing their thing”.
Vodafone of course is well-known within the business sector, where it supplies many corporate accounts with service, but as a consumer, I’ve always perceived Vodafone as more expensive. If Vodafone IS going to catch O2, then there is some serious ground to be gained in terms of a joined-up proposition, and in my opinion, some more killer devices. A re-look at the tariffs probably wouldn’t do any harm either.
Whatever it is that Vodafone does to try and catch up the current largest Operator in the UK, it’s going to have to be a behemoth effort – and I can’t wait for the battle that ensues – because it should mean better deals for all of us consumers in the UK 
[Original news via: mobiletoday.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
