ChaCha: Fastest Growing SMS Search Provider Achieves 70% of Google’s SMS Search Volume in Q4
By Ben Robinson on Friday, February 27th, 2009 at 3:07 PM PST In Announcements, Services
Apparently, In a head-to-head comparison between ChaCha and Google (NSDQ: GOOG) SMS, ChaCha achieved 70 percent of Google’s SMS search volume in the fourth quarter of 2008, according to data from the Q4 Mobile Messaging Report from The Nielsen Company.
Of all SMS traffic measured in Nielsen’s report, which is comprised of all incoming and outgoing text messages, ChaCha is the seventh most trafficked service, quickly gaining ground on Google, Facebook, and Twitter. ChaCha now has more than 3.5 million unique mobile users in its first year of service.
Advertisers like Palm (NSDQ: PALM), McDonald’s, the Obama Campaign, and H&R Block have already taken advantage of the tremendous growth and response rates through ChaCha’s pay-for-performance text-based mobile advertising solution.
“ChaCha is quickly dominating the SMS search market – we don’t just provide a pile of links to Web sites or require customers to know special search codes like other contenders. Instead, we enable millions of text conversations with a ’smart friend’ who can quickly answer virtually any question,” said ChaCha CEO, Scott A. Jones.
In January 2008, ChaCha introduced its free mobile answers service, which leverages human guides to provide free answers to any question, anytime, anywhere. Users don’t need a Web-enabled phone, special browsers or codes to search the Internet, and ChaCha answers go far beyond directory assistance. For free, mobile customers simply text 242242 or call 1-800-2ChaCha on their mobile phones, ask their questions and receive concise, relevant answers via text messaging.
It certainly seems as if ChaCha has an aggregated suite of services that suit the needs of many users really well. If you’d like to check out more about what they have on offer, check out their site here.
Thanks to Lisa for the heads-up on that one!
[Via: ChaCha]
