Disqus
Apparently Econet Wireless have signed up 200K subs in 3 months in it’s newest network in Kenya – astonishing – that comes out pro-rata 800K subs per year…. but their aspirations don’t stop there – they want to be at 4-5mn within a couple of years!
These are good growth rates for Econet (which uses the brand ‘Yu’ in-country), but it’s in with some well-established incumbents – consisting of Safaricom, Celtel, and Telkom Kenya. However, a good thing is that the penetration rate of mobile devices is only at 36%, so there should be room for all to grow.
Well, we wish Econet the best, and the battle for those as-yet-unsigned subs should be interesting one – let’s re-visit one year on!
[Story via: Cellular News / Image via: Econet Wireless International]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
