Disqus
Telefonica O2 have announced their 2008 year-end results – a selected summary below (in a word, they are VERY good), and then a link to the full PR:
- Telefónica Europe met its 2008 financial targets at the top end of guidance
- Total customer base up 9% to 46 million
- Best selling device iPhone tops 1 million sales in UK
- O2 outperforms UK market yet again in difficult economic times with over 10% growth in both revenues and OIBDA
- Customer satisfaction riding high – churn continues to fall to record levels while J.D. Power and Associates name Telefónica O2 UK #1 network operator in mobile pre- and post-pay, fixed and mobile broadband
The UK business turned in yet another outstanding performance with double digit year-on-year growth and net mobile additions in the year up 45.3% reaching 1,087,866. In Q4 we added 499,000 fixed and mobile customers and ended 2008 with a total customer base approaching 22 million (including Tesco Mobile), representing growth of 7.5% year-on-year.
This great performance in the UK was fuelled by four key areas:
- Number one in customer satisfaction – evident in lowest ever churn levels;
- Our SIM-only Simplicity tariff, which accounted for approximately a quarter of new consumer contracts and now represents over 10% of our consumer postpay base;
- The success of our products at the top end of the market, including Blackberry and iPhone;
- The success of our broadband proposition where sales in 2008 accelerated four-fold to a customer base of more than 340,000 while delivering high levels of customer satisfaction that resulted in being named as No. 1 supplier by JD Power in fixed and mobile broadband.
The full PR, with a lot more words and numbers, is here.
[Via: O2.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
