Holiday Gift Guide »

O2 cracks the 1m barrier with the iPhone!

Categories: UK News, UK Retail
By: , IntoMobile
Friday, February 27th, 2009 at 2:28 PM

o2-iphone1O2 have announced they have sold a total of 1m iPhones! Well iNever! :-)

Those surely are some good numbers – from memory, O2 have about 20m subs, so that would suggest with some basic stats that approx. 5% have had, or do have, an iPhone! Funny, it seems like more to me, I see the little blighters everywhere!

Even more fascinating, the so-called ‘halo’ effect in-store on other products must surely be something that O2 are loving – basically people coming to see the iPhone, and then buying a device or accessory whilst they are there. I’d guess there’s a degree of that online too…

Anyways, well done O2!

[Via: pocket-lint.co.uk]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.